Spark Creative helps technology companies drive growth by clarifying the unique value they offer and optimizing their content marketing campaigns.

Who We Are

Founded in 2010, Spark Creative is a strategic marketing and communications agency based in New York. We focus on helping you drive growth for your tech company. We’ve helped dozens of B2B and technology businesses clarify their unique value proposition (UVP), strengthen their content marketing, and produce more effective sales enablement materials.

What We Bring to the Table

We use an optimized content development process to help guide technology companies toward better results. This enables us to add significant value to your marketing and sales support efforts so you can achieve key objectives faster and drive growth for your tech company.

How We Do It

We can collaborate with your team to enhance three key capabilities that will set you apart from your competitors; strategy, speed, and execution. We’ll help you uncover and prioritize ideas to fuel better content, engagement, and campaigns. Our process is designed to enhance your expertise and guide you through key content and messaging development milestones so you can start delivering better results quickly.

Drive Growth and Increase Revenue

As a technology marketer or product owner, performance is based on how well you can increase sales and drive growth. We can help you strengthen key aspects of your campaigns – including SEO, content marketing, email marketing, advertising, and social media – so your marketing efforts are more effective and you are better positioned to drive growth for your tech company.

Launch or Reposition A Product in the Market

We can help you identify your best target markets, reframe your product’s value proposition to better align with the needs of your ideal prospective customers, then develop content and messaging that differentiates you from competitors.

Sharpen Your Unique Value Proposition (UVP)

To improve the value proposition of your product, solution, or service, we will help you conduct research to better understand the needs of your audience, emphasize how your product provides unique value, then develop compelling messaging that highlights key benefits for your target market.

Identify and Attract Your Ideal Audience

Once we better understand the problems your ideal customers are trying to solve, we can create succinct persona profiles to guide our efforts. We will help you identify the key channels where your audience spends their time, improve your search engine optimization (SEO), then strengthen your content, email, and social media marketing so prospects can discover your solutions more easily.

Apply More Effective Copywriting to Your Website Pages

Effective copy is clear, concise, and helps your audience quickly understand how your product addresses their challenges. We’ll help you craft copy for your website pages and other support materials that resonates with your ideal buyers and encourages visitors to take action.

Produce High Quality Content More Consistently

We can help you set clear content marketing goals then create succinct briefs that include essential information about your target audience, their challenges, and how your solution addresses them. Through collaboration with your subject matter experts, we will help you generate more high quality assets designed to attract and engage your ideal prospects.

Improve Your Content Marketing Campaigns

We can help you set clear objectives for your content marketing campaigns so you can later measure performance against those goals. Where data and analytics can be used to inform content marketing strategy, we’ll apply insights to strengthen that performance. Then, we’ll help you develop a variety of assets designed to engage your audience across key touch points in their customer journey.

Drive Engagement and Increased Client Referrals

Driving engagement requires relevant content that delivers value for your prospective customers. Once you have strong content in place, we can help you leverage social media and email marketing to promote it. We can also develop surveys, customer success stories, and loyalty programs to encourage client referrals.

Fuel Your Pipeline with Better Marketing Qualified Leads (MQLs)

Inbound marketing is one of the most effective ways to drive growth for your tech company. We’ll help you develop strategic content and campaigns designed to attract more of the right prospects. By collaborating to create more compelling, useful, and valuable lead magnets we can help you attract more qualified potential customers so you can capture their contact information and start conversations.

Nurture More and Better Sales Qualified Leads (SQLs)

We can collaborate with you to identify and prioritize your most qualified leads based on their level of engagement and interest. Based on insights, we can strengthen your nurturing campaigns and email marketing to deliver personalized messages to your contacts based on their industry, behavior, and engagement.

Deliver A More Compelling Customer Experience (CX)

App and website visitors who can more easily find answers to the problems they are trying to solve are more likely to remember your brand and return for more. We can help you optimize the content you publish and share to key channels so prospective customers remember your product or brand when they need to solve a problem.

Increase the Lifetime Value of Your Customers

To become a market leader, you must win over the right prospects, then keep those customers happy over the long-term. While working to increase the lifetime value of customers (LTV) may sound like a painful long-term project, we can expand your capabilities and enhance the value of your core content so clients view you as a trusted source and want to stay with you longer.

Boost Sales and Drive Growth for Your Tech Company

Spark Creative can help you generate the targeted content, messaging, and assets you need to differentiate your products and drive ongoing growth. We’ve refined a Go-to-Market approach that is repeatable, scalable, and designed to help you achieve your business goals faster. 

Want to increase sales and drive growth for your tech company? Tell us where you want to start.