OPTIMIZE Archive
When I’m not preoccupied with deadlines, the topic of brochure design can transport me back to a time when printed collateral was more prevalent. That’s right, kids. The ’90s! (Do you miss them?) It’s not like print is entirely dead, …
Bill Gates. Warren Buffet. Steve Jobs. What do these people have in common? Successful folks like these have regularly cited “focus” as a main trait in their success. Louder Than Bombs If your office is noisy, inquire as to whether …
“Captain, what’s The Designer’s Republic?” “Bespoke Star Trek tailoring, Scotty.” —u.f.orb, The Orb, sleeve credits Actually, the Designers Republic was (and is) a graphic design studio based in Sheffield, England. Founded by Ian Anderson and Nick Phillips — the studio …
Like many of you, I’d gamble, my interest in graphic design sprung from a slight obsession with music. I often found the details on those record sleeves enhanced the listening experience. In the 80s, vinyl began falling out of favor …
It’s important to establish your brand, position your offerings, and execute promotion based on a plan. But in today’s competitive business world, few companies can be complacent once those are set. Evaluating the results of your efforts is key. On …
Recently a colleague approached us with an idea. Why not channel some of our budding interest in high fidelity audio equipment into a project to keep our skills fresh? As it turned out, the effort fed our audiophile inclinations — …
Ever wonder why a person decides to study design in the first place? Blame it on bedroom music collections. Album cover art has long served to foster more appreciation for typography and design. But whether conscious or not, the output …
