strategy Archive
Search Engine Optimization (SEO) is a vital part of content marketing. In order to attract visitors to your website and boost brand awareness, you need to proactively optimize your content for SEO. In this post, we’ll touch upon the recent …
This can be a challenging topic to learn about because several of the main ideas overlap. First, you’ve got voice search. Easy enough. Most people get that. But early in any discussion about voice search, you’re going to run into …
If backlinks are the top ranking factor on Google, then why do so many B2B marketing leaders resist building links back to their websites? Well, for one thing, it can be tedious, complex, and time consuming. For another, finding the …
Do you recall about a decade ago when smartphones were steadily becoming the most essential device in our lives? Back then, the prevailing expert guidance was that optimizing content for mobile devices was critical for consumer brands, but it was …
Would you be surprised to hear the term content management system is a straightforward description of what it actually does? Yes. At its core, a CMS enables you to manage digital content. Technically, a content management system could be used …
“If planning content is such an essential part of making a website easier to find, then why do so few businesses seem to follow a website content strategy?” Honestly, I wonder. Blocking out time for yet another initiative isn’t always …
After the twelve months we’ve just had, it would be comforting to focus on something else entirely. Wouldn’t it? Well, since you may be tasked with doing this anyway — I thought I’d outline nine simple steps to help you …
Tired of reacting to the challenges your computer throws at you all day? There are probably hundreds of books on this topic. But all that content may undergird one simple idea; You should be firmly in control. That doesn’t mean …
“Companies don’t buy technology. They buy solutions.” Positioning a technology-related product – whether its software, hardware, or both – can be quite tricky. Often there is a disconnect between what a developer believes a product is worth and how much …
It’s important to establish your brand, position your offerings, and execute promotion based on a plan. But in today’s competitive business world, few companies can be complacent once those are set. Evaluating the results of your efforts is key. On …
