PROMOTE Archive

B2B Marketing: 11 Essential Steps To Success

Business-to-business or B2B marketing is a simple concept, really. Consider business-to-consumer marketing first. B2C marketing is when a business positions its products or services for sale to consumers. But when a business positions their goods for sale to other businesses, …

Cultivate Your Creativity on Instagram

Among social media platforms, Instagram has really exploded in popularity over the last few years. Though it’s primarily used to showcase photos, we’ve gotten a real kick out of creatives posting on the platform. We’ve also enjoyed showcasing some of …

Maximize Your Marketing ROI with Social Media

Which of the following do you prioritize marketing dollars toward? A. Online advertising B. Social media efforts I wouldn’t knock a well-planned online advertising campaign. In fact, the recent programmatic approach has been generating great results for today’s ad buyers. …

Programmatic Ad Buying: An Overview

Worked on a few ad technology writing projects recently. I thought, “If I’m having to trudge through this, why not spread the misery around so my dear readers can enjoy?” Just kidding! Actually, the topic of programmatic ad buying was …

Position Technology Products Better

“Companies don’t buy technology. They buy solutions.” Positioning a technology-related product – whether its software, hardware, or both – can be quite tricky. Often there is a disconnect between what a developer believes a product is worth and how much …