advertising Archive

B2B Marketing: 11 Essential Steps To Success

Business-to-business or B2B marketing is a simple concept, really. Consider business-to-consumer marketing first. B2C marketing is when a business positions its products or services for sale to consumers. But when a business positions their goods for sale to other businesses, …

Programmatic Ad Buying: An Overview

Worked on a few ad technology writing projects recently. I thought, “If I’m having to trudge through this, why not spread the misery around so my dear readers can enjoy?” Just kidding! Actually, the topic of programmatic ad buying was …