marketing Archive
A long-tail keyword is just a longer SEO keyword, like a phrase. (In fact, they are also referred to as keyphrases.) Perform a search on “cloud solutions,” and the results will probably be too broad to find what you’re looking …
If backlinks are the top ranking factor on Google, then why do so many B2B marketing leaders resist building links back to their websites? Well, for one thing, it can be tedious, complex, and time consuming. For another, finding the …
The latest way to optimize your PPC campaigns is to use AdWords Smart Bidding. In this post, we’ll outline the basics of this automated approach to bidding on keywords – and offer a few more resources you can use to improve …
Do you recall about a decade ago when smartphones were steadily becoming the most essential device in our lives? Back then, the prevailing expert guidance was that optimizing content for mobile devices was critical for consumer brands, but it was …
As a B2B marketer, you already have plenty to do. So, is it really that important to reinforce brand credibility? Surely, branding is something consumer companies should be more preoccupied with. Does it really matter to the business decision makers …
Business-to-business or B2B marketing is a simple concept, really. Consider business-to-consumer marketing first. B2C marketing is when a business positions its products or services for sale to consumers. But when a business positions their goods for sale to other businesses, …
Which of the following do you prioritize marketing dollars toward? A. Online advertising B. Social media efforts I wouldn’t knock a well-planned online advertising campaign. In fact, the recent programmatic approach has been generating great results for today’s ad buyers. …
We just finished collaborating on yet another (white paper) lead magnet project. So, I thought I’d post a short reminder that emphasizes just how useful these incentives can be for promoting your business. (I’ll also offer you a couple more …
“Companies don’t buy technology. They buy solutions.” Positioning a technology-related product – whether its software, hardware, or both – can be quite tricky. Often there is a disconnect between what a developer believes a product is worth and how much …
It’s important to establish your brand, position your offerings, and execute promotion based on a plan. But in today’s competitive business world, few companies can be complacent once those are set. Evaluating the results of your efforts is key. On …
