vertical markets Archive

Business-to-business or B2B marketing is a simple concept, really. Consider business-to-consumer marketing first. B2C marketing is when a business positions its products or services for sale to consumers. But when a business positions their goods for sale to other businesses, …

When a company focuses on acquiring new business within specific industries, it’s often referred to as vertical marketing. Common industry markets include healthcare, legal, banking/finance, education, manufacturing, shipping, oil/gas, and government. What Is Vertical Marketing? Segmenting your sales efforts by …