WRITE Archive
For people to buy from you, they must know you exist. So, it’s essential to make people aware of your brand and what you offer. But trying to win over people who you don’t already have some kind of relationship …
A long-tail keyword is just a longer SEO keyword, like a phrase. (In fact, they are also referred to as keyphrases.) Perform a search on “cloud solutions,” and the results will probably be too broad to find what you’re looking …
Search Engine Optimization (SEO) is a vital part of content marketing. In order to attract visitors to your website and boost brand awareness, you need to proactively optimize your content for SEO. In this post, we’ll touch upon the recent …
If backlinks are the top ranking factor on Google, then why do so many B2B marketing leaders resist building links back to their websites? Well, for one thing, it can be tedious, complex, and time consuming. For another, finding the …
The latest way to optimize your PPC campaigns is to use AdWords Smart Bidding. In this post, we’ll outline the basics of this automated approach to bidding on keywords – and offer a few more resources you can use to improve …
As a B2B marketer, you already have plenty to do. So, is it really that important to reinforce brand credibility? Surely, branding is something consumer companies should be more preoccupied with. Does it really matter to the business decision makers …
What’s the latest term du jour going around? Content marketing? Content development? Website content writing? Personally, I prefer to use content development because it covers a wider scope. But, let’s agree that content development and website content writing are aspects …
Perhaps you’ve heard the phrase WordPress blog — and you wonder what it has to do with business. “Isn’t WordPress just a tool for personal blog posts?” Well, yes and no. WordPress was launched as a blogging platform, but has …
After the twelve months we’ve just had, it would be comforting to focus on something else entirely. Wouldn’t it? Well, since you may be tasked with doing this anyway — I thought I’d outline nine simple steps to help you …
For some businesses, “content marketing” may seem like a real leap of faith. So, how do you sell reluctant business execs on the value of content development? Well, the average conversion rate for organizations with a content process is more …