copywriting Archive
What’s the latest term du jour going around? Content marketing? Content development? Website content writing? Personally, I prefer to use content development because it covers a wider scope. But, let’s agree that content development and website content writing are aspects …
Thanks for taking a moment to scan this post on business writing. I appreciate it, because I can only guess how busy you are. How do I know this? Well, it doesn’t require a huge leap, does it? We’re all …
A marketing tactic that has declined in effectiveness; Would you still use it? Allow me to rephrase that: Since email still delivers a 38-1 return-on-investment, will you continue to use it? Yes, we know. It may be the reason you’re …
“Companies don’t buy technology. They buy solutions.” Positioning a technology-related product – whether its software, hardware, or both – can be quite tricky. Often there is a disconnect between what a developer believes a product is worth and how much …
1. Listen Well As you begin, remember you’re not just writing product copy. You also want to understand the goals of all internal audiences. Come prepared to ask questions. If you’re not getting all you need, follow up with a …