Note: We have added an improved page for this topic, here: Content Strategy
It’s one thing to just consider using a content marketing strategy. It’s quite another to see how it actually works to help your brand. If you take no other advice away from our site, please; Commit to testing a content marketing strategy. You won’t regret it.
Content and site developed for Canon Information & Imaging Solutions
Curated content ascribes credibility, authority, and helps position your company as a thought leader. Where else but on the Internet do you have such an opportunity to level the playing field against larger competitors?
High-quality content also directly impacts the effectiveness of your search engine optimization (SEO) and social media marketing efforts. And unlike an advertising campaign – targeted content can serve you much longer. Once posted — your articles, illustrations, and infographics will become assets that can draw traffic for months and even years to come.
In fact, when you consider how the content you’ll own can be repurposed and repackaged, it makes the idea of testing content marketing an easier call.
Though our team follows tried-and-true standards that work, it’s always good to considering fresh advice from wider sources. Here are a few:
- Why content marketing? “The shift to social (and ultimately mobile), is forcing every marketer in the world to become an expert content creator who can create a wealth of interesting, relevant and on-brand content to reach consumers through their platform of choice.” —re/code
- ”Small businesses don’t have the luxury of massive budgets that are over-weighted in ineffective advertising. But they also need to drive brand awareness and leads with limited resources. Content marketing is a great way for small businesses to do both.” —Michael Brenner in —Inc. Magazine
- A few posts might generate most of your traffic. “It really does pay off to focus on fewer high-quality content projects, rather than trying to bang something new out constantly.” —Inc. Magazine
- “Vertical channels will present lucrative opportunities.” When your products, solutions, and website content can be customized to address vertical markets, you can really extend your reach and relevance. —Inc. Magazine
- “If your organization is willing to develop high quality content and build strategic PR relationships, then your brand can develop propinquity in your marketplace that will develop lead generation and sales online.” —Inc. Magazine
Specific, curated content based on SEO research can be critical for a lead generating campaign website. This site developed for Canon Information & Imaging Solutions
Spark Creative makes it easy to get started:
Choose a frequency that’s best for your company; A package of six unique articles across three months can be a good place to begin. We can tee-up relevant topic ideas, generate drafts based on research, then collaborate with your team to refine before posting.
We can help you map out a year-long content marketing strategy based around business goals, customer pain points, key events, seasons, and holidays.
The Spark Creative team is prepared to help you jump on any trending topics that make sense for you to weigh-in on rapidly. The more familiar with your offerings we are, the better this works.
Your content marketing strategy doesn’t have to be limited to writing alone. We can enhance copy with images, illustrations, information graphics, videos, and response forms as needed.
Infographics.
Infographics typically feature a strategic arrangement of icons, illustrations, numbers, and copy to help you communicate a large amount of information in a small space. These information graphics have become popular across the web for content marketing, article support, gated content, and search engine optimization efforts.
Illustrations.
The Spark Creative team has been cleverly devising information graphics and illustrations for years and years. Workflow illustrations are a form of infographic we regularly use to help simplify complex software and network processes for brochures, videos, web sites, presentations, and more.
Videos.
The explosive popularity of mobile devices has breathed new life into web videos. So, why not take advantage of that? We regularly generate video scripts. So let us help get your video or animation project off the ground. We’ll tee up challenges that resonate with viewers and produce truly engaging videos that help showcase your solutions.
Photos.
Spark Creative has been working to match up the right images for client projects for over twenty years. We know how to quickly gather the images you need, within the scope of your budget.
Response Forms.
Consider that email efforts and social media marketing leverages content to help “drive” website traffic. Once prospects arrive there, the offer and incentive should be compelling enough to persuade them to offer their contact information and email address. We can help make sure your response forms are user-friendly and engineered to deliver the exact information you need about each lead, quickly.
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Sources may include:
What’s Content Marketing Again?, Noah Brier, re/code
Ev Williams’ Rules for Quality Content in the Clickbait Age, Ev Williams, Wired Magazine
How to Drive Sales With Content Marketing, Aaron Aders, Inc. Magazine
What Exactly Is Content Marketing and Why Do You Need It?
5 Surprising Truths About Content Marketing
10 Content Marketing Trends Every Leader Needs to Know for 2015, John Hall, Inc. Magazine