Companies generally recognize that engaging on social media networks is important. Many just aren’t sure how to approach it. Fact is, there are often more pressing initiatives to handle day-to-day.
Consider Facebook. Many of us use it or are at least familiar with it. So, it may not require much explanation here. But how can a business leverage it?
Though surely there are exceptions – companies in the business-to-business (B2B) sphere don’t get as much traction with Facebook posts. But organizations with more consumer products and services should take a closer look at what a Facebook business page might do for them.
There’s no doubt Spark Creative can help you better leverage Facebook and a Facebook business page. Certainly it will help to have a point-person collaborate with us from the inside. But, once your Facebook business page is established, we can help apply branding that helps synchronize your efforts with other channels. We can also help you devise crafty ways to boost Facebook likes and followers. From there, we can work together to gather relevant ideas, develop new content, fine-tune post headlines, optimize timing, and then evaluate social engagement levels once your posts go up.
“When you’re developing images for Facebook, think about print and magazine advertising …. and … keep your copy short.” —Gary Vaynerchuck
Surely, social media marketing can seem like an ever-expanding initiative that requires ongoing attention. But you only get what you put into it. The Spark Creative team can help you establish a good content foundation to begin with, then help you build it out and lead on engagement activities.
“Remember that it’s very hard to undo what you’ve already done on social media. These sites create a digital timeline of your online actions.” —Laura Montini
We offer comprehensive content development and social media marketing assistance that can include just about any related activity — like posting updates, blog articles, photo research and customization, infographics, illustrations, and more!
“Facebook is doing what it can to get more video in front of more people, including a new test that automatically plays a recommended video once the one you’re currently watching finishes. So while people clearly love watching video content, Facebook appears to love feeding it to users just as much.” —re/code
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Sources may include:
Facebook Users Are Notching Four Billion Video Views Every Day, Kurt Wagner, re/code
9 Best Practices for Promoting Your Business on Social Media, Rebecca Borison
7 Simple Social Media Moves That Work, Allison, Fass, Inc. Magazine
How to Master the 4 Big Social-Media Platforms, Gary Veynerchuk, Inc. Magazine
14 Powerful Social-Media Sharing Strategies You Aren’t Using, Jeff Haden, Inc. Magazine
The Best Social Media Tips of 2014, Laura Montini, Inc. Magazine