Graphic Design and Visual Communication

As a communication and branding tool, design has become more important than ever. Graphic design is a subset of visual communication that helps convey ideas and solve problems with images, illustrations, space, and type.

The Spark Creative team created the branding and design for Canon USA's "Essentials" sales support materials.

The Spark Creative team created the branding and design for Canon USA’s “Essentials” sales support materials.

Your company name, logo, and website are likely to be your biggest brand assets. That logo, style, and associated colors are typically applied to a company’s related collateral and packaging to increase recognition and increase the reach of your brand.

“But what is ‘design’ actually? Is it a logo? A WordPress theme? An innovative UI? It’s so much more than that. It’s a state of mind. It’s an approach to a problem. It’s how you’re going to kick your competitor’s ass.” —startupsthisishowdesignworks

Magdalena Kadziola

Magdalena Kadziola

Product Manager, Canon Canada (former)

“(Spark Creative is) easy to work with and very creative!”

Since graphic design is around all of us virtually all day, every day — we don’t need to spend much time explaining it to you. What’s important is, the Spark Creative team understands how to execute graphic design work that will help bring your customers closer to your brand, products, and solutions.

We’re well equipped to take on logo design, user interface design, web design, infographic design, typography, brochures, presentations, and much more.


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Sources may include:
Startups, This Is How Design Works, Wells Riley