Information Graphics and Illustrations

Information graphics typically feature a strategic arrangement of icons, illustrations, numbers, and copy to help you communicate a large amount of information in a small space. Information graphics have become popular across the web for content marketing, article support, gated content, and search engine optimization efforts.

Information Graphics and Illustrations example

A well-researched, engaging information graphic is highly “shareable” — and a powerful way to drive name- and brand-recognition.

“… sometimes it takes a clever combination of words and pictures to tell a story quickly, concisely and in an entertaining fashion.” —Creative Bloq

Why have information graphics become so popular? Facts and statistics that might be less than exciting within a longer article can suddenly be made much more compelling when represented visually.

Since the data can be “seen” rather than just “read” it becomes more interesting and requires less commitment on the part of the reader.

“… people love facts, figures and statistics. Add some compelling images and graphics and …”voila“, you have addictive content!” —Jeff Bullas

To that end, we’ve created a special series of information graphics to help reinforce their utility. Remember, if you’re stuck for content ideas — numbers and visuals are a good place to start:

The use of visualized information has increased 9,900% on the internet since 2007

Audiences respond well to both statistics and visuals.

Information Graphics: 90% of information transmitted to the brain is visual.

When you combine stats or numbers into an information graphic it’s a potent combination that can draw real attention for your business.

Information Graphics: An infographic is 30 times more likely to be read than a text article.

An information graphic often features a strategic arrangement of icons, illustrations, numbers, and copy to help you communicate a large amount of information in a small space.

Information Graphics: 65% of senior marketing executives believe that visual assets are core to how their brand story is communicated.

But you can also create – or source – illustrations that can be customized along with a given statistic. “… sometimes it takes a clever combination of words and pictures to tell a story quickly, concisely and in an entertaining fashion.” —Creative Blow

Information Graphics: Researchers found that color visuals increase the willingness to read by 80%.

Information graphics – sometimes called “infographics” – have certainly become popular across the web for content marketing, article support, gated content, and SEO efforts.

Information Graphics: 40% of people will respond better to visual information than plain text.

Why have information graphics and illustrations become so popular? Facts and statistics that might be less than exciting within a longer article can suddenly be made much more interesting when represented visually.

Because the data can be “seen” rather than just “read” it becomes more compelling and requires less commitment on the part of the reader. “… people love facts, figures and statistics. Add some compelling images and graphics and …”voila“, you have addictive content!” —Jeff Bullas

Information Graphics: Photos get 84% more click-throughs on Facebook.

Our team has been cleverly devising information graphics for years. Workflow illustrations are a form of information graphic we regularly use to help simplify complex software, hardware, and network processes for brochures, videos, websites, presentations, and more. Also, consider that information graphics have become quite effective pieces of gated content lately.

Information Graphics: Tweets with photos average a 35% boost in retweets.

Don’t forget, you can also enhance your white papers or gated content with images, illustrations, and information graphics as needed.

Information Graphics: Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.

Let us know if you’d like help putting together some powerful information graphics that can help you build more interest for your business.

 

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Sources may include:
1. Google Trends, as reported via NeoMam Studios
2. Video Infographic: Your Brain on Visualization, KissMetrics
3. 3M via Hubspot, 19 Fascinating Statistics That Make the Case for Using Visual Content in Your Marketing
4. The Persuasive Properties of Color, Marketing Communications, Green, R.
5. 9 Awesome Reasons to Use Infographics in your Content Marketing, Jeff Bullas
6. How To Get More Likes on Facebook, Kissmetrics
7. 37 Visual Content Marketing Statistics You Should Know in 2016, Jesse Mawhinney, Hubspot
8. Twitter, reported by Social Media with Priyanka
9. 10 Reasons Visual Content will Dominate 2014, James Scherer, WishPond