Companies recognize that engaging on social media networks is important. Many just aren’t sure how to approach it. Fact is, there are often more pressing initiatives to handle day-to-day.
Consider Instagram. A growing number of people have started using it over the last few years. Instagram is all about sharing images — within its trademark square format.
Honestly, Instagram is a lighter social sharing platform that’s not quite as conducive to business communication applications. But many consumer brands have found ingenious ways to generate interest and build Instagram followers.
“Instagram profiles … need to include brand information in specific ways (e.g., maximum number of characters, specific image sizes, attention to branding).” —Debbie Hemley
There’s no doubt Spark Creative can help you better leverage Instagram. Certainly it will help to have a point-person to collaborate with us from the inside. But, once your Instagram handle is established, we can help apply branding that helps synchronize your efforts with other channels. From there, we can work together to gather relevant ideas, brainstorm on content ideas, optimize timing, and build Instagram followers.
“Use industry-related hashtags.” —Debbie Hemley
Surely, social media marketing can seem like an ever-expanding initiative that requires ongoing attention. But you only get what you put into it. The Spark Creative team can help you establish a good content foundation to begin with, then help you build it out and lead on engagement activities.
“Stand alone style photos will not be as powerful as photos that are part of a collection or that follow a defined theme.” —Annie Pilon
We offer comprehensive content development and social media marketing assistance that can include just about any related activity — like posting updates, blog articles, photo research and customization, infographics, illustrations, and more!
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Sources may include:
25 Tips for Using Instagram in Your Business, Annie Pilon, SmallBizTrends
26 Tips for Using Instagram for Business, Debbie Hemley, Social Media Examiner