“Relationships can be earned, and it starts with treating consumers with respect, as true individuals and not targets. When there is a fair and explicit exchange of data for value, consumers are quite willing to share; to be tracked, even.”We can help you put an effective message in front of a qualified audience when and where they are likely to respond. Based on your market, industry, and goals, Spark Creative will help execute your marketing and promotion plans using a strategic mix of channels.
“Marketing to women in ways that are empowering isn’t just good for women—it makes economic sense.” —Sheryl Sandberg in AdWeek
Content marketing, social media marketing, product brochures, online advertising, search engine optimization, video marketing, and trade show support may all have some role to play in a high-level campaign.
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Sources may include:
How to Approach New Clients, Bert Markgraf, Houston Chronicle
Rethinking Marketing to Women, Sheryl Sandberg, AdWeek
Don’t Be Creepy, and Other Ways to Make Data-Driven Marketing Effective, Katrina Lerman, re/code