Optimize Online Campaigns by Evaluating Analytics

Optimize Online Campaigns by Evaluating Analytics

It’s important to establish your brand, position your offerings, and execute promotion based on a plan. But in today’s competitive business world, few companies can be complacent once those are set. Evaluating the results of your efforts is key.

On the plus side, we don’t really lack for analytics tools. A real challenge may be to derive information that won’t be second-guessed.

Spark provided content, design, development, and social media campaigns for Electric Record Machines.

Spark provided content, design, development, and social media campaigns for Electric Record Machines.

 

Your site draws traffic from a combination of sources. The actual content and how well SEO is leveraged can “attract” visitors from organic web searches. But perhaps equally often, you encourage visitors from social media and inbound communication efforts. How much value should you place on each?

It’s interesting to see what pages are visited most. Are there trends in the topics visitors seem most interested in? Are the most popular pages promoted most often? How long are the page views? Are there evergreen topics that have good traction month after month? Or, does your audience follow new content as it’s posted?

Answering these questions and more allow you to list your next steps. Considering your overall business goals, what kinds of content might be lacking at present?

When evaluating analytics for a client, we like to focus on what the visitor is after. What challenges are we helping them to solve? What problems do we not yet have solutions for? If we can explain how our service or solution would make a visitor’s workday easier, can we follow through with more targeted content?



Remember, advanced pattern recognition is a skill that makes us uniquely human, so leverage it! When analytics results are carefully evaluated in context, it can certainly help improve results going forward.

Jean Buttecali

Jean Buttecali

Principal/Business Development, Woodpile Studios

“I’m in a unique position to appreciate the work James and his Spark Creative team have been able to generate.”

If there’s a perceived barrier to getting a result you want, run it by us. We’re flexible and resourceful. We can help you interpret analytics, evaluate the results of your ongoing campaigns, then suggest ideas to improve visibility, response, and conversions.

Our team is well-practiced at gathering targeted research, structuring ideas into logical stories, and generating content your audience will respond to. We deliver compelling copy, marketing, and design on a regular basis. But we can also help you solve all manner of tech hurdles that may crop up.

With Spark Creative, the answer to your query is usually “yes” or “we can help you do that.” Tell me what you need to achieve and by when. We can get started today! -James

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