Product Copy for Web Pages and Brochures

There can be so much to say about your products or services. But where to begin? What ideas should be included? Which facts matter less?

“… whether intended as a lead-generator or leave-behind, your brochure copy must help sweep your prospect toward a profitable sale. It must present information both clearly and convincingly, following a strategically sound persuasive structure.” —John Kuraoka

Product copy should be tight yet dynamic. Readers need details but must also clearly understand why your product is the best investment they can make.

Product copy should be tight yet dynamic. Readers need details but must also clearly understand why your product is the best investment they can make.

Collaborate with Spark Creative and we’ll lead you through an organized process that will result in succinct, compelling summaries of your offerings. We’ll begin with your top-line business goals and consider your prospect’s biggest challenges.

What will customers care about most?
Whether destined for a brochure or a Web page, we understand that product copy must be focused and clear. Headlines must use active language and imply benefits. Sentences should help clarify features in an organized manner. When you read it aloud, phrases should have a cadence to them.

Isabelle Bruder Smith

Isabelle Bruder Smith

Manager, BLR Inc.

“If your company needs help with copywriting, content development, or video script writing, it’s worth getting in touch with James and his Spark Creative team.”

But most of all, product copy must persuade your prospects to act. “Think customer not product – show them you understand their problems, build rapport and then sell.” —Freelance Copywriters Blog

Allow us to generate the product copy descriptions for your next brochure or web page. We’ve been crafting copy designed to help boost sales for over two decades — put our experience to work for you today.

 

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Sources may include:
How to write a brochure: advice from an advertising copywriter, John Kuraoka, Kuraoka.com
8 Tips to Great Brochure Copywriting, Freelance Copywriter’s Blog